First album.
Real reach.
A debut college radio campaign across 20 states — what the data shows about audience, geography, and momentum.
Arms around the world is the debut album from Jon Rimmerman — writer, founder of Garagiste, and one of the most widely-read voices in independent wine. The record launched January 2026 on Shy Sounds, supported by a six-week college radio campaign through Pirate!Pirate!
What followed was a campaign that outperformed expectations for a first release: 42 stations across 20 states, a #16 peak on the NACC Sub-Modern Albums chart, #21 most added in the add week, a #3 station chart peak in the Oklahoma City market, and a breakout single — "Dust" — that crossed from college radio into commercial specialty programming.
The audience this reached is curious, engaged, and not passive. These are people who choose what they listen to.
The numbers in full
Jan–Mar 2026. Pirate!Pirate! college radio campaign. First album, first campaign cycle.
On the national radar
NACC (North American College & Community) charts aggregate reporting from stations across the country — a national benchmark, not a single market.
What DJs actually played
Station notes track which songs get mentioned by name — a reliable signal of which tracks are driving DJ enthusiasm and repeat play.
| Track | Mentions | Bar | Notable stations |
|---|---|---|---|
Dust | 29 | WPHS (60 spins), KSYM, WNNX, KACV — crossed into commercial specialty | |
Comet | 8 | WCHE, WHUS, WRRG, WNNX | |
Denial | 7 | KCSU, KNDD, WLFR, WRRG | |
Verified | 6 | KBRE, KTSW, KCSU | |
Cloudburst | 4 | KCSU, KSYM |
National charts and five markets
From the NACC national chart to individual station charts — every position earned against the full new release field.
Pop. 935,100
Pop. 1,020,200
Pop. 4,291,700
Pop. 1,496,600
Pop. 2,150,300
20 states.
39 cities.
Strong regional clusters in the Northeast corridor and Texas, with meaningful presence across the South, Midwest, and Mountain West.
Who's playing it
The campaign reached its core college/noncomm audience and extended into commercial specialty — an early signal of crossover appeal.
A debut that found its audience.
42 stations. 20 states. #16 on the NACC Sub-Modern Albums national chart. A breakout single. A campaign that concluded with 11 stations in regular rotation and a #3 station chart peak — on a debut record, from a standing start.